the trade desk: Opportunity and Risk Assessment: Describe competing and existing initiatives, regulatory trends, and other factors influencing the opportunity to solve the problem and collect data. What resources are needed to collect data to address the issue, and what risks and potential barriers like technology or regulation have you identified? What impact could a working solution have on people, businesses, industry, and the environment, both positive and negative? The answer could build on digitalization and leveraging data-driven transformation, analytics, artificial intelligence (AI), hybrid, cloud, Internet of Things (IoT), Blockchain, Robotic Process Automation, and other similar exponential technologies.