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The traditional definition of advertising is: Select one: a. Advertising is a form of personal communication from any business to consumers that attempts to drive
The traditional definition of advertising is: Select one: a. Advertising is a form of personal communication from any business to consumers that attempts to drive sales b. Advertising is nonpersonal c
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Operations Management
Authors: William J Stevenson, Mehran Hojati
4th Canadian edition
978-1259270154, 1259270157, 978-0071091428
