Question
The transition from traditional advertising to digital and mobile platforms and social media marketing requires revised metrics to assess results effectively. What factors should be
The transition from traditional advertising to digital and mobile platforms and social media marketing requires revised metrics to assess results effectively. What factors should be included in these revised metrics? Why?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
