The Trophy House in downtown Atlanta marketed trophies and wall plaques. A new style for professional sports fans contained a basketball card, mounted on a walnut plaque with gold metallic trim. The mounted card was a basketball trading card containing the photograph of a professional basketball player. Each trading card was produced by the Basketball Player's Association and available for regular sale at sports venues for $4.99 a card. Pursuant to the NBA Player's Agreement, each player gave permission to the Basketball Player's Association to hire a photographer to take their photograph in uniform, produce the photo on a card, and then sell the cards as a trading card. Under the agreement, each player received $2.00 for each card sold. In making the plaques, the Trophy House would purchase the basketball cards for $4.99 each from a retailer and then mount the card on the plaque. Trophy House would then sell each plaque for $79.99.When Cheap Thomas, the star player on the Miami Heat, learned of Trophy House's practice, he came to you for advice on his rights and the rights of all parties involved. The right of publicity originally arose out of the tort action for invasion of privacy.

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False