Question
The Tuff Wheels was getting ready to start its development project for a new product to be added to its small motorized vehicle line for
The Tuff Wheels was getting ready to start its development project for a new product to be added to its small motorized vehicle line for children. The new product is called the Kiddy Dozer. It will look like a miniature bulldozer, complete with caterpillar tracks and a blade. Tuff Wheels has forecasted the demand and the cost to develop and produce the new Kiddy Dozer. The following table contains the relevant information for this project.
Development cost | $ | 1,200,000 | |
Estimated development time | 9 | months | |
Pilot testing | $ | 200,000 | |
Ramp-up cost | $ | 400,000 | |
Marketing and support cost | $ | 150,000 | per year |
Sales and production volume | 60,000 | per year | |
Unit production cost | $ | 100 | |
Unit price | $ | 200 | |
Interest rate | 8 | % | |
Tuff Wheels also has provided the project plan shown as follows. As can be seen in the project plan, the company thinks that the product life will be three years until a new product must be created.
PROJECT SCHEDULE YEAR 1 YEAR 2 YEAR 3 YEAR 4 KIDDY DOZER QI Q1 Q1 Q4 Development Pilot Testing Ramp-up Marketing and Support Production and SalesPROJECT SCHEDULE YEAR 1 YEAR 2 YEAR 3 YEAR 4 KIDDY DOZER QI Q1 Q1 Q4 Development Pilot Testing Ramp-up Marketing and Support Production and SalesStep by Step Solution
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