Question
The two advantages of direct mail as a medium of communication is its: selectivity and flexibility. cost and response rate. timing and delivery. mailing lists
The two advantages of direct mail as a medium of communication is its:
selectivity and flexibility.
cost and response rate.
timing and delivery.
mailing lists and consumer data.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
