The two companies for comparison this term are Tim Horton's and Starbucks. These companies have very different service cultures even though they are in the same industry. The primary goal is to determine how their respective service environments influence consumers'experiences and expectations

• identifying the cycle (failure, mediocrity, or success) most common to this industry.
• explaining how each company motivates and energizes talent, based on staff engagement.
• describing what training can offer employees.