Question
The two dimensions Complexity and Divergence in services marketing can be used to position any services.In addition, these two dimensions can be effectively used for
The two dimensions "Complexity" and "Divergence" in services marketing can be used to position any services.In addition, these two dimensions can be effectively used for new product development in the service industry as well. Please provide at least two examples of how these dimensions can be used in the development of a new product and explain how this can be done.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
