The type of beyond-compliance behavior maximizing value creation is: Signalling compliance: proactively promoting the organisations' compliance with environmental and social regulation. Margin of safety: Actions that attempt to reduce risks of system failures and environmental accidents by building in a buffer 'just in case'. O Good citizenship: acting in a socially responsible manner based on core organizational values and to enhance reputation. Anticipatory compliance: proactively responding to the trend toward increasingly stringent environmental and social regulation. Win-win: behaviors that help the organisation meet its mission while also being environmentally and socially accountable