1. The type of decision making a consumer uses for a product does not necessarily remain constant. Why? Support your answer with an example from your own experience.
2. Describe the three categories of consumer decision making behavior. Name typical products for which each type of consumer behavior is used.
3. You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. In a memo to your boss, list some product attributes that might appeal to this subculture, the steps in your customers