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The UK was budgeted to sell 1,000,000 GBP to Customer A and 500,000 to Customer B in January. In actual results, 500,000 were sold to

The UK was budgeted to sell 1,000,000 GBP to Customer A and 500,000 to Customer B in January. In actual results, 500,000 were sold to Customer A and 500,000 to Customer B. The company has a gross margin percentage with Customer A of 50% and a 40% margin with Customer B. What does this mean for the margin as a % of revenues in January vs the budget?

  1. Gross margin percentage went up.
  2. Gross margin percentage went down.
  3. Gross margin percentage stayed the same.

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