The ultimate purchaser of a product or service is referred to as a(n) supplier external customer consumer internal customer Customers generally view quality from the transcendent manufacturing value user perspective. Customers evaluate a service primarily by the: speed of the service. accuracy of the service. quality of the human contact. degree of customization offered by the service. Which of the following terms best represents a firm's ability to achieve market superiority? Flexibility Agility Quality assurance Competitive advantage The book "Quality Is Free" is written by Philip Crosby b. Edwards Deming Malcolm Baldrige Joseph Juran WHAT IS SIX SIGMA ? a standard a certification another metric like percentage It is a Quality Philosophy and the way of improving performance by knowing where you are and where you Methodology to measure and Improve company's performance, practices and systems