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The Ultra Foamer Brand Manager types a letter to the company's channel partners inviting them to carry the new product. This will be sent to
The Ultra Foamer Brand Manager types a letter to the company's channel partners inviting them to carry the new product. This will be sent to each wholesale and retail buyer and explains all that Clorox has done to bring this new product to market. You are on the marketing communications team and when you read the letter you decide it must be rewritten. What major change will you make?
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You will emphasize all that the new product can do for the channel partners.
You will list all the features and benefits of the new product.
You will introduce the product management team before getting into the new product development process.
You will emphasize that this is a push campaign.
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