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The unique selling proposition ( USP ) focuses on a feature that is unlike others found in competing products that answers the question: What is

The unique selling proposition

(

USP

)

focuses on

a feature that is unlike others found in competing products that answers the question: What is different?

a unique customer benefit that answers the question: What's it in for me

?

a premier priced product that answers the question: What product offers the highest quality?

emulating the most successful products in the industry

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