The unit cost of a spot on Big Brother is $$50,000$ and the percent of TV households viewing Big

Brother $($this is called a Share$)$ is a $5.$ The rating of this program is a $2.$ There are $100,000,000$ TV

HHs$.$ What is the CPM$?$

$2.$ We have $200$ GRPs that are generating a $25$ reach in Market A$.$ What is my average frequency?

$3.$ New York DMA has $1,000,000$ gross impressions while the San Francisco DMA has $3,000,000$

gross impressions. The New York DMA has $20,000,000$ people and the San Francisco DMA has

$2,500,000$ people. How many ratings points are there for both markets?

$4.$ The following output is generated from MRI. Use Mouthwash is your column and Listen to

Album$-$Oriented Rock is your Row. What is the coverage of Use Mouthwash?

Sample $135$

$(000)2000$

Vert$\%25$

Horz$\%55$

Index $125$

$5.$ Your planning team has settled on a magazine title to feature your pharmaceutical client$$s

brand. Pharma clients by law have to have advertising in publications so all of the medical

details can be known. The cost of a full$-$page ad is $$25,000$ and the cost of a half page ad is

$$20,000.$ What is the cost per thousand for each option? Your circulation $($the amount of

magazines that are produced$)$ is $525,000$ and your audience is $4\mathrm{.}9$ million.

a$.$ What are the CPMs for each ad type?

b$.$ If $500,000$ circulations were actually purchased, either by subscription or newsstand,

what is your readers$-$per$-$copy?