The United States automobile market in the 1970s was dominated by the "Big Three" General Motors, Ford, and Chrysler. During that time frame, the U.S. automakers had 98% of the domestic automobile market. The U.S. automakers did not pay attention to quality. Fast forward to the 2000s the Big Three now have less than 50% of the U.S. auto market. Why did that happen? How can they fix the perceived quality issues?