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The University Bookstore at Tech is considering several expansion projects, including developing a store Web site for online retail and catalog purchases, buying an off
The University Bookstore at Tech is considering several expansion projects, including
developing a store Web site for online retail and catalog purchases, buying an off
campus warehouse and its subsequent expansion, developing a clothing and gift
department specializing in university logo apparel, opening a computer department
carrying both hardware and software products, and creating a banking pavilion of three
automated teller machines outside the store. Some of the projects will be developed
over a year period and some over a year period, as funds permit. The net present
value costs per year and the projected net present value of returns for a year period
for each of the projects are shown in the following table:
In addition, the store does not have enough space available to create both a computer
department and a clothing department. The bookstore director wants to know which
projects to select to maximize returns.
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