Question
The university museum has two types of visitors. One type is university employees; and the other type is people non-affiliated with the university. All university
The university museum has two types of visitors. One type is university
employees; and the other type is people non-affiliated with the university. All university
employees have identical annual demands for museum visits, given by
PP = 30 - QP (for each university employee)
where QP is the number of visits demanded if the price is PP per visit. Non-affiliated
people all have identical annual demands for museum visits, but differ from university
employees:
PN = 100 - QN (for each non-affiliated person)
where QN is the number of visits demanded if the price is PN per visit. The museum
can identify university employees by their university ID card, while a non-affiliated
person does not possess a university ID. The university's profit- maximizing museum
is contemplating two different pricing policies:
Policy 1
For university employees: An annual membership fee and an additional price-
per- visit. (Only university employees are eligible for this membership plan.)
For non-affiliated visitors: A single price- per- visit, with no membership fee.
(This price per visit is not necessarily the same as the university employee price
per visit.)
Policy 2
This policy would offer a different price- per- visit for each type of visitor, but no
membership fees at all.
The museum has a constant marginal cost of $6 per visit, regardless of the visitor's
type. For simplicity, assume that there is one university employee and one non-affliated
person in the target population. How much more profit does the best policy yield than
the other policy?
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