The University of Sunshine Coast in Queensland, Australia, uses BI to gain insight into the university’s student population.

This is done by gathering and analyzing both primary and secondary data, thus turning such data into useful information.

The data includes basic demographic items such as gender, age, place of prior education, and enrolled program. Also captured are the quantitative and qualitative data from the students’ social media details.

The project’s analyst comments that “Thanks to this BI project, the university understands better the preferences of students from different backgrounds, and the likely pathway of studies each type of student may pursue”. Their approach also supports their successful marketing campaigns in targeted regions/schools (with suitable programs for suitable student groups). As a result, the visibility, sustainability, and strategic directions of the university’s operations are promoted and maintained.

Classify the data mentioned in the case into “primary” and “secondary” data. Explain your classification.
Examples of “Primary” data	Examples of “Secondary” data
Explanation	Explanation