The Upjohn Company first targeted men for its prescription drug to restore hair growth, but latermoical This is an example of which strategy? A. Finding new users B. Creating new use situations C. Increasing use by existing customers D. Modifying the product E. None of the above Rogaine marketed this peodboct 6) 1The AIDA concept explains the various stages that a consumer when confront ed with a promotional message. The acronym stands , ves thro A. awareness, interest, desire, action B. awareness, involvement, desire, action C. awareness, information, demand, acceptance D. action, information, desire, awareness E. attention, interest, desire, action 12) When Revlon recognized when a woman purchases lipstick, she is buying more than just lip color, she is buying hope, Revlon recognized A, the existence of core products B. the existence of image products C. the existence of actual products D. the existence of convenience products E. the existence of augmented products 15) A statement most consistent with the philosophy of the marketing concept would say that the key to success is A. persuasive sales force B. an experienced team of market managers C. customer satisfaction D. minimization E. an innovative product development When a convenience store manager raised the price of fountain drinks by 10%. she found that the store only sold % as many fountain drinks. The manager's observation 16) indicates that the demand for fountain drinks is A. inelastic B. derived C. elastic D. resilient E. exponential ) A student is told that the 18) cost to repair a computer is as much as the cost to buy a new one. What criticism of marketing does this illustrate? A. unsafe products B. deceptive practices C. planned obsolescence