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The US Census provides data on the number of families in the U.S. with children under 18. We can use this data alongside the data
The US Census provides data on the number of families in the U.S. with children under 18. We can use this data alongside the data above to forecast the target market size Note: The census data finds each family with children has roughly 2 children, which is the higher cost for babysitting services. Because the rate of decline is increasing, we will forecast using this trend and apply the recent 3 year CAGR to aur farecast. As a reminder a CAGR is a compound annual growch ratethat shows the annual rate of retum from the beginning to the end balance. When we look at the 3 CAGRs, we see this data demonstrates the number of families with children has been decelerating modestly. From the andysis above, we can formulate assumptions that will penerate the data for our forecast. EXHIBI: INPUT DATA FOR YOUR FORECAST Avernge Hours per Session rear ivear incresse in Sassion Hours Families with Children Average Price per Hour the : y yea Growd Ras in Proing Annual tabysitting Sessions Per Family Avissitting Sesvians per Week per family The Annual Bsbysitting Sessians Per Family increase rapidly as the transition to rabots drive down the Average Price per H our. Using the avallable data above, forecast the target market size. Hints: Many of the consumption statistics for bsbysitting above are expressed per session, per hour or per wed. Below, all the data must be express ad as an Annual total. EXHIBI: ANNUAL FORECAST OF US BABYSITING MARKET Babysitting Sessions Babysitting Hours Implied Annual Hours per Family usage rate increases a pice falls pop.lation you ae briang - fandamental diner or indacendats variale pricing falls a deriand woars o. la ench, sovedt fidses arice; a defiand saors, picing falls to captus a lager shas of the marise. usaze rate tives as aricing folls a dastidty of demand US Gabysitting Market (Rcuenucs \$) Imalied Babysitting Cost / Family / Year Yearfear Growth in Babysitting Market derrand for hatrpitting in a ca while anit 2000 hous is a fall time emplovee so this $ prosches y full ti me endovec derrand far lashpuitting in dni wn In 2019,408 of tamilies spent more tian 51,000 per poor
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