The usage of the Pinterest social networking site is cross tabulated with attitudes towards cooking, arts and crafts, sports and social networks in general:

Attitude towards various activities Interested in cooking and recipes (CAR) Row % 25% 50% 25% Column % 19% 32% 26% Keen on social networks in general (KSN) Row % 39% 36% 25% Column % 48% 27% 18% Enjoy outdoor activities and sports (OAS) Row % 5% 20% 75% Column % 12% 18% 41% Interested in arts and home decor (AI-ID) Row % 27% 24% 49% Column % 21% 23% 15%