The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.

a.

green

b.

non-profit

c.

person

d.

traditional

e.

social

American Honda purchases over $20 billion worth of auto parts and materials every year. ________ are key players in the company's success.

a.

Retailers

b.

Suppliers

c.

Wholesalers

d.

Physical distribution firms

e.

Media firms

consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

a.

Market targeting

b.

Market segmentation

c.

Differentiation

d.

Positioning

e.

Mass marketing

Firms must gain strategic advantage by positioning their offerings strongly against ____________offerings in the minds of consumers.

a.

Microenvironment

b.

competitors

c.

measurable

d.

Macroenvironment

e.

Non of the Above

Which of the following is an example of a horizontal conflict in a distribution channel?

a.

a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments

b.

a Nike shoe dealer complaining that the shoes provided to the dealer are defective

c.

a Ford car dealer complaining that another Ford dealer is underpricing the same models

d.

a FedEx agent complaining that a DHL agent is cutting off his business

e.

a Walmart executive complaining to a Pepsi executive for not replenishing stocks on time

_____are firms that help the company to promote, sell, and distribute its goods to final buyers

a.

Macroenvironment

b.

actionable

c.

measurable

d.

Microenvironment

e.

Non of the Above

Which of the following types of promotion tools requires a considerable degree of personal interaction with a customer?

a.

digital advertising

b.

sales promotion

c.

personal selling

d.

public relations

e.

television advertising

Vertical conflicts in distribution channels are conflicts that occur between ________.

a.

same levels of different channels

b.

retailers and customers

c.

different levels of the same channel

d.

same levels in the same channel

e.

different levels of different channels

Which of the following is an example of a local public?

a.

a federal regulatory agency that monitors business practices

b.

a bank that helps a company acquire loans

c.

a community organization that addresses welfare issues in its neighborhood

d.

a company director who is working to improve the organization's public image

e.

a supplier responsible for sourcing most of the raw materials used in production

The ultimate aim of customer relationship management is to ________.

a.

produce high customer equity

b.

evaluate customer lifetime value

c.

evaluate current sales share

d.

divide markets into distinct segments

e.

turn "strangers" into "butterflies"

A company's external sources of new product ideas include its ________.

a.

salespeople

b.

managers

c.

engineers

d.

suppliers

e.

manufacturing staff

Which of the following concepts calls for sustainable marketing?

a.

the societal marketing concept

b.

the selling concept

c.

the product concept

d.

the production concept

e.

the marketing concept

Cosmetic retailer Lush knows that doing what's right benefits both customers and the company. Their premium beauty products are made by hand from the freshest possible natural ingredients. This is an example of the ________ concept.

a.

product

b.

production

c.

marketing

d.

selling

e.

societal marketing