The utility augmentation issue is the core of shopper hypothesis. The utility augmentation issue endeavors to clarify the activity aphorism by forcing sanity sayings on customer inclinations and afterward numerically displaying and investigating the results. The utility boost issue serves not just as the numerical underpinning of buyer hypothesis however as a mystical clarification of it also. That is, the utility boost issue is utilized by financial specialists to not just clarify what or how people decide however why people settle on decisions also