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The VALS framework has two dimensions, which are based on considering a consumer's ___________ and their ___________. Group of answer choices Resources / Primary motivation
The VALS framework has two dimensions, which are based on considering a consumer's ___________ and their ___________. Group of answer choices Resources / Primary motivation Income / Interests Values / Lifestyle Demographics / Geographics Needs / Wants
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The Restaurant From Concept To Operation
Authors: John R Walker
5th Edition
0471740578, 9780471740575
