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The value of an Advertising program is not reflected in the Balance Sheet because Advertising has no value Too difficult to determine the duration of
The value of an Advertising program is not reflected in the Balance Sheet because
| Advertising has no value |
| Too difficult to determine the duration of the benefits of an advertising program |
| The costs are always immaterial |
| Value of Intangible Assets are never included in the Balance Sheet |
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Research Methods And Audit For General Practice
Authors: David Armstrong, John Grace
3rd Edition
0192631918, 978-0192631916
