The Value Proposition is something that: A. Satisfies a customer need in a way that customers cannot otherwise purchase easily, conveniently or at a similar price. B. May stem from any combination of the following: may stem from Newness, Performance, Customization, Getting the job done (reliability), Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, and/or Convenience/usability. C. Both A and B. D. Neither A and B.