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The various Survivor Canada series have been promoted to all Canadians through personal appearances by show participants, social media posts, website updates on GlobalTV, and

The various Survivor Canada series have been promoted to all Canadians through personal appearances by show participants, social media posts, website updates on GlobalTV, and merchandise with the Survivor logo, as well as print and broadcast advertising. To ensure that all the promotional messages are coordinated, what should the marketers of Survivor Canada use?

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