The Vermont Teddy Bear Company veils handmade Teddy bears designed to be given as gifts for almost every occasion imaginable, For the Vermont Teddy Bear Company, Teddy bears are an example of a a. product class. b. product mix. c. SKU. d. marketing category. e. product line. Answer: In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats? a. idea generation b. screening and evaluation c. new-product strategy development d. business analysis e. development Answer: In the new-product process, product ideas that survive the business analysis stage proceed to the stage. a. market testing b. screening and evaluation c. business analysis d. development e. commercialization