Question
The Vice President of Finance at your company has stopped by to talk to you about marketing. He is trying to better understand how technology
The Vice President of Finance at your company has stopped by to talk to you about marketing. He is trying to better understand how technology has changed marketing strategy in recent years. How would you explain these changes to him?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
