The Vice President of marketing for a major brewing company is aware that college students account for a large proportion of beer sales and that people in this age group form lifelong loyalties to particular brands of beer. The executive is personally uncomfortable with the tasteless gimmicks used by her competitors in the industry to encourage drinking on campuses, including beach parties and beer$-$drinking contests. She worries about the company$$s contribution to underage drinking and alcohol abuse among college students.

Questions:

What is the problem?

Please explain what level of decision making is this? $[$Refer to Table $1\mathrm{.}1$ below$]$

Should the marketing executive follow the competition$$s practices? Please explain?

What recommendations can you make for leadership to act in an ethical manner? Please explain.

Hint: Your recommendations should address all of the problems you identified.