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The vice president of marketing of Fabric Gallery has been told to invest the company's advertising dollars wisely. Which of the following measures could be

The vice president of marketing of Fabric Gallery has been told to invest the company's advertising dollars wisely. Which of the following measures could be used to compare the financial effectiveness of its advertising expenditures for different media?

Select one:

a. GRPs

b. reach

c. CPM

d. rating

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