The vice president of strategy has asked you to perpose an objective analysis of the internal and external environments of the organization. She is hoping that your insight can be used to plan for the future direction of the company.

 

You are a strategic analyst for the company you have selected to use in this course. The company has recently started the strategic planning process and needs to analyze the current internal and external environments.

Analyze the external environment of the organization.

• What are the key findings from your PESTLE analysis?
• What are the key findings from your Five Forces analysis?
• How can the organization respond to these forces to better position itself?