The video rental industry used to be a highly fragmented industry with a large number of mom$-$and$-$pop stores across the country. Now the industry has become much more consolidated with oniy a few major players. Please name at least two companies competing in the video rental$/$streaming industry and also explain the strategies they have used to consolidate this industry $($choose from chaining$/$franchising$,$ horizontal mergers, and IT and the Internet$).$

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The video rental industry used to be a highly fragmented industry with a large number of mom$-$and$-$pop stores across the country. Now the industry has become much more consolidated with oniy a few major players. Please name at least two companies competing in the video rental$/$streaming industry and also explain the strategies they have used to consolidate this industry $($choose from chaining$/$franchising$,$ horizontal mergers, and IT and the Internet$).$

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$12$ pt $vv$ Paragraph