The vision of Unilever Ghana Limited is to gain a competitive superiority over its competitors in the same industry in Ghana.

Required:

a. Using practical examples, discuss how the emerging accountancy tool that applies cognitive intelligence to generate a mental image of a phenomenon and also relies on learning, be adopted to assist Unilever Ghana Limited to achieve this vision.

b. Are there any obstructions to how this competitive superiority using this emerging accountancy tool could be harnessed by Unilever Ghana Limited?