The Volvo Group was created with the mission to create the safest, most exciting car experience for modern families. The company strives to be a desired, premium car brand with a knack for innovation and pioneering products and services of the future. Some of the company's core values include quality, safety, and the environmental impact. The brand features 16 different models from Electric cars, Hybrid cars, Sedans, Wagons and SUVs. One of the many reasons the company does so well is because it has a clear segmentation. Which specific segmentation variables does VOLVO utilize to create market segments? Identify.