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The VP of Marketing for Acme Corporation is using ROMI to evaluate spending $ 2 0 , 0 0 0 on advertising to generate an

The VP of Marketing for Acme Corporation is using ROMI to evaluate spending $20,000 on advertising to generate an estimated $100,000 in sales. For every $1 in sales, Acme has $0.85 in variable costs. Based on this information, the VP should approve the campaign.

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