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The Wall Street Journal audience team has noticed users spend 2 minutes longer on its website when users encounter a story from its Markets section.

The Wall Street Journal audience team has noticed users spend 2 minutes longer on its website when users encounter a story from its Markets section. So, WSJ wants to drive more Twitter traffic to Markets stories this month. The average WSJ story earns 43 link shares on Twitter. Which is the best, most appropriate SMART goal for the WSJ to set?
Increase Twitter shares of Markets stories by 1,600% among users interested in finance.
Increase Twitter shares of Markets stories by 200% in the next 30 days.
Earn at least 35 link shares per Markets story in the next 30 days.
Increase Twitter followers interested in finance.
Earn at least 147 likes on Tweets that contain links to Markets stories in the next 30 days.
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