The Wall Street Journal issued a report on Burger King.Burger King is gearing up to reclaim lost ground in the battle of the burger giants. For decades the No. 2 U.S. burger chain by sales behind McDonald's Corp., Burger King in 2020 slipped to the third burger brand behind Wendy's Co. Burger King's parent company Restaurant Brands has installed new leadership and earmarked $400 million to boost advertising and revamp everything from restaurant design to the way its flagship burgers are constructed.

As their marketing leader, what would you be suggesting in this re-branding process?

Over the last two decades what does the moving demographic demonstrate in brand recognition? What are the surprises?