The Walt Disney Company (DIS) has four business segments, described as follows:

Media Networks: Television and radio Parks and Resorts: Resorts, including Disneyland Studio Entertainment: Motion pictures, musical recordings, and stage plays Consumer Products & Interactive Media: Character merchandising, Disney stores, books, and games

Disney recently reported segment operating income, revenue, and invested assets (in millions) as follows:

	Operating Income		Revenue		Invested Assets
Media Networks	$7,755		$23,689		$32,706
Parks and Resorts	3,298		16,974		28,275
Studio Entertainment	2,703		9,441		15,359
Consumer Products & Interactive Media	1,965		5,528		9,332

a. Use the DuPont formula to determine the return on investment for the four Disney segments. Round Profit Margin and ROI to one decimal place and Investment Turnover to two decimal places.

	Profit Margin	Investment Turnover	ROI
Media Networks	%		%
Parks and Resorts	%		%
Studio Entertainment	%		%
Consumer Products & Interactive Media	%		%

b. How do the four segments differ in their profit margin, investment turnover, and return on investment? _________ has the highest profit margin, while______ has the lowest profit margin. ______ has the highest investment turnover, while _______ has the lowest investment turnover. ______ has the highest return on investment, while _____ has the lowest return on investment.