The Walt Disney Company has four profitable business segments, described as follows:

• Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com
• Parks and Resorts: Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties
• Studio Entertainment: Walt Disney Studios, which releases films by Pixar Animation Studios, Marvel Studios, Disney/Lucasfilm, and Touchstone Pictures
• Consumer Products: Character merchandising, Disney stores, books, and magazines

Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows:

	Income from Operations		Revenue		Invested Assets
Media Networks	$6,625		$24,500		$35,899
Parks and Resorts	4,469		20,296		30,670
Studio Entertainment	2,980		9,987		17,154
Consumer Products	1,632		4,651		8,793

a. Use the DuPont formula to determine the return on investment for the four Disney sectors. Round Profit Margin, ROI to one decimal place and Investment Turnover to two decimal places.

	Profit Margin	Investment Turnover	ROI
Media Networks	fill in the blank 1%	fill in the blank 2	fill in the blank 3%
Parks and Resorts	fill in the blank 4%	fill in the blank 5	fill in the blank 6%
Studio Entertainment	fill in the blank 7%	fill in the blank 8	fill in the blank 9%
Consumer Products	fill in the blank 10%	fil the blank	fill in the blank 12%

b. How do the four sectors differ in their profit margin, investment turnover, and return on investment?

_____ has the highest profit margin, while ____ has the lowest profit margin. ______ has the highest return on investment, while has the lowest return on investment.