The ________ was formed by twelve original members with the primary motivation of reasserting the region's economic position against the United States and Japan.

a.

European Union

b.

Association of South-East Asian Nations

c.

African Union

d.

Central America Free Trade Agreement

Which of the following is a multinational corporation that tailors marketing strategies to the host country's unique characteristics?

a.

global company

b.

multidomestic corporation

c.

borderless organization

d.

transnational organization

centralizes its management and other decisions in the home country.

a.

multicultural company

b.

multidomestic corporation

c.

global company

d.

multifaceted corporation

country with ________ is comfortable with risks and is tolerant towards different behavior and opinions.

a.

low uncertainty avoidance

b.

low power distance

c.

short-term orientation

d.

performance orientation

is the practice wherein an organization gives another organization the right to use its brand name, technology, or product specifications in return for a fee usually based on sales.

a.

Subsidizing

b.

Exporting

c.

Global sourcing

d.

Licensing

When an organization makes products domestically and sells them abroad, it indulges in ________.

a.

franchising

b.

licensing

c.

exporting

d.

importing

Adam has been hired by an organization that has a partnership with a foreign company. Both the partners share resources and knowledge while developing new products. Adam's organization has formed a ________.

a.

foreign subsidiary

b.

franchising company

c.

strategic alliance

d.

licensing company