The way in which firms advertise, promote and sell their products has changed dramatically in the last decade. Some of this change is due to the evolution of social media platforms, some is due to the ways in which consumers use broadcast media such as television (once the premier advertising platform) and yet other changes have been brought about by the gathering and application of volumes of data about each of us individually and the market segments to which we belong.Commonly known as Integrated Market Communication (IMC) the way in which firms promote their products has also been influenced by the sheer number of messages that reach their consumers. By some estimates, a consumer in the highly targeted Millennial segment may see as many as 3500 advertising messages a day. To cut through this clutter, advertisers are employing innovative concepts such as guerilla marketing and highly personalized messages based on our social media and e-marketing behaviors. The most successful firms are those that truly do employ a mix of these techniques, making the concept of "integrated" communications more relevant than ever.

Select a firm that you believe has an interesting and successful promotional strategy. Identify at least three methods of IMC that they employ to reach their target audience and convey their message. Your should include what firm you have selected, which three methods of IMC you believe they use successfully, how they use them (be specific and provide examples) and what target segment they are targeting. Be sure you include what you believe to be their core message.