The WD-40 Company holds an annual "Invent Your Own Use" contest. This contest illustrates that WD-40 falls into which product category? Consumer recognition New use for existing products Market segmentation Regression analysis Question 4 (1 point) In the Entrepreneurial Snapshot on "Marketing Kings of Furniture", the brothers build a wide base of loyal customers by marketing with Peanuts Shoppertainment Direct Mail Product placement in movies can benefit customers by making the product more identifiable and therefore easier to find on a crowded shelf. Packaging Pricing Inventory control Logistics Question 6 (1 point) The first step in the purchasing process is which of the following? Investigate suppliers Select suppliers Place an order Recognize the need