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The Weather Company: Creating Consumer Apps that Leverage Big Data Now that public weather datasets are available, how will TWC be able to maintain its

The Weather Company: Creating Consumer Apps that Leverage Big Data

Now that public weather datasets are available, how will TWC be able to maintain its competitive advantage with its weather-centric running app? How exclusive is the weather content? In addition to location and weather, what other data could TWC incorporate into the OutSider app to make it the go-to running app and a source of premium revenue?

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