The website stevespaleogoods.com sells Paleolithic food with no dairy, sugar, or grains. Getting backlinks would give more credit to this website.  One backlink that would be good is Allegromedical.com that offers products such as healthy diet snacks, organic snacks, protein snacks and many more on a single platform, all at a very low price. This is a good backlink for Stevespaleogoods, as this allows the company to market its products while targeting a wider range of customers due to lower prices. It will also prove beneficial for the company because it will help in increasing the company's popularity and loyalty among its customers, and will also result in targeting more customers.

Why does this backlink allow the company to target a wider range of customers, increase their popularity, and target more consumers?