The well$-$known Maggie soup brand has just launched a campaign during the month of Ramadan that calls for donations to poor families while integrating this content into its digital touchpoints and at retail. Which of the following best describes the brand$$s approach?

The content builds early awareness for the brand in the consumer journey

The campaign is multi$-$channel based

The content reflects an E$-$Innovation stage of the company

The campaign drives Action and Synergy under the SERVAS model