The well-known fashion icons and mark owners Polo, Rolex, and Louis Vuitton sue 3 small retailers (individual proprietors) for trademark infringement. According to the plaintiffs, the retailers knowingly sold counterfeit or knock-off versions of their goods to consumers, resulting in confusion. In addition, the three plaintiffs also sue the landlord for the retailers, Jolania Properties. They allege Jolania knew its tenants were selling counterfeit goods on premises and did not prevent it. (Thus, this is a contributory infringement claim.)

If the plaintiffs' allegations are true, how should court rule on the contributory infringement claim? Why?