The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.

Constraint	Television	Radio	Online
Audience per advertisement	300,000	54,000	120,000
Cost per advertisement	$2,000	$300	$600
Maximum media usage	10	20	10

To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.

(a)

If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact?

Television 5

Radio 15

Online 10

What is the allocation of the budget among the three media, and what is the total audience reached?

Television Budget 10000

Radio Budget 4500

Online Budget 6000

Total Audience ?

(b)

By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

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A tinear programming computer packoge is noeded. The Westchester Chamber of Commerce periodicaly sponsors piblic service seminars and proqrama. Currently, promotional plans are under way for this year's progran. Aovertiniag aiternatives incluce teievision, radio, asd online. Audience estimetes, costs, and movimum meole usage imitations are as shown. the total number of adverticertents aushorized (a) Ir the promotional tudget is inited to 520,500 , how many commerdal meckoget thould be run on each mectum bo maimae totat tudience cortact? Televinonn Hade. Oniline Frisvicon budget Aadio nuoyet. Orise budget Tilai Nosios I) The Wentchester Chamber of Commerce periocically spenson pubks servise seminars and programs, Currenely, promobional plans are under way for this vear's grsegran, Adyerissing aternaeves the tital menter of advertisements authorised: (a) If the promobenal budget is limited to 420.500, how many commercal messeges should be run en cach mecum to manimize toual audience contact? What in the albeation of the busget among the three mesia, and what is the tocat audience reoched? Televisian Budget Radis Bodget. Online Budpet Totar Audience