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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's To ensure a balanced
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of adverizements autize television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter " 0 ". What is the allocation of the budget among the three media? What is the allocation of the budget among the three media? What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number. Increase in audience coverage of approximately 0 Icon Key
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